Business for Australian Garment and Retail Companies-myassignmenthelp

Question: Discuss about theBusiness for Australian Garment and Retail Companies. Answer: Company name and details Sainsbury is 2nd largest supermarket chain in United Kingdom with 16.9% supermarket sector share in UK. It was established by John James Sainsbury in 1869. Their values allow them to play the lead role in managing the challenges that are faced by their customers regularly like wastages of household foods. They deal in various products through Sainsburys groceries, Tu, Argos, Sainsburys bank, Sainsburys Home and Habitat. Their success stories are depended upon the five strong pillars. Further, they know their customers better than other; offer them exceptional services and products at minimum possible prices (Sainsburys.co.uk, 2017). Industry background It is clearly evident that the supermarket industry of UK is highly competitive and strongly dominated by the leading firms like ASDA, Tesco and Sainsbury. UKs supermarket industry is oligopolistic and pricing strategies of the supermarket is analysed through the game theory approach (Child Hsieh, 2014). It is further identified that various growers and farmers are suffering due to the up-going monopsony power of leading supermarkets. (Source: Economicsonline.co.uk) However, unsurprisingly the increase of big supermarket chains has been coincided with decrease in the independent high street retailer. Country and market selected Though they are best known for being the food retailer, various other non-food items are there like electrical products, clothing, DVDs, music and toys. After their huge success in supermarket sector of UK, they are planning now to enter in the Australian clothing sector with the clothing for children and women (Venkatesh, Rathi Patwa, 2015). To be successful in the new market, everything shall be displayed appropriately, expectation of the customers shall be met and their preferences shall be understood properly (Bruzzi Gibson (Eds.), (2013). Their retail experience will be bonus; however, the crucial part will be the courteous and helpful attitude and the confidence for promoting their product in the Australian market actively. Internal analysis The internal analysis provides the opportunities, threats, weaknesses and strengths of the industry and this analysis is used to help the organization to assess the future direction of the intended business. STRENGTH WEAKNESSES Australia has strong economy and the people are interested about new clothing and fashion trends High margin of profit for clothing items They have established practices for commerce As their business language is English, it will not create language problem Flexible for small scale as well as large scale clothing businesses. Lost resources and skills Limited assistance for creative business Availability of local clothing market Slow adoption for environmental and ethical practices Lack if training facilities with regard to the workplace. Lack of solutions for TCF techniques under IT OPPORTUNITIES THREATS Local and overseas niche market Development of the best practices for manufacturing Full utilisation for the design innovation Utilisation and implementation of innovative and high-tech clothing Uncertainty regarding the support from government Preference of the customer regarding the clothing style mat change anytime Threat from the low production cost nations (Kamal Deegan, 2013). External analysis Macroenvironmental or external factors involve the norms, culture, lifestyle, population and demographic changes. These factors have great impact on the clothing industry of Australia in various ways. Business owners do not have much control on the external factors and the effect in altering them is minimal. For instance, the clothing organizations do not prefer to create large scale clothing that does not fall under the societys norms. On the contrary, they will create the style that will appeal to various cultures. STRENGTH WEAKNESSES Superior craftsmanship Strong presence under the leading commercial centres Rich culture and history Largest variety with exclusivity Limited number of customer for premium priced clothes Preference of the customers can be changed without any prior sign OPPORTUNITIES THREATS Revamps of new image Growing market for the luxury clothes in Australia Continuous support and innovation Intense level of competition Increasing the advocacy against usage of animal skin Production of the counterfeiting exposes biggest challenges (Azizul Islam Jain, 2013). Conclusion From the above analysis, it is concluded that Sainsburys is one of the most successful among the supermarket chain of UK. However, to enter into Australian market with their clothing business they 1st analyse the external as well as internal analysis of the Australian clothing industry to be successful on the long run. However, the decline of various pars manufacturing sectors from Australia is biggest opportunity for retaining the displaced workers as the skilled craftsmen to manufacture best quality garments as per the preference of Australian people. References Azizul Islam, M., Jain, A. (2013). Workplace human rights reporting: a study of Australian garment and retail companies.Australian Accounting Review,23(2), 102-116. Bruzzi, S., Gibson, P. C. (Eds.). (2013).Fashion Cultures Revisited: Theories, Explorations and Analysis. Routledge. Child, J., Hsieh, L. H. (2014). Decision mode, information and network attachment in the internationalization of SMEs: A configurational and contingency analysis.Journal of world Business,49(4), 598-610. Kamal, Y., Deegan, C. (2013). Corporate Social and Environment?related Governance Disclosure Practices in the Textile and Garment Industry: Evidence from a Developing Country.Australian accounting review,23(2), 117-134. Sainsburys.co.uk/. (2017). Sainsburys.co.uk. Retrieved 16 August 2017, from https://www.sainsburys.co.uk/ Venkatesh, V. G., Rathi, S., Patwa, S. (2015). Analysis on supply chain risks in Indian apparel retail chains and proposal of risk prioritization model using Interpretive structural modeling.Journal of Retailing and Consumer Services,26, 153-167.